What Is Social Media?
When we say “social media,” do we actually talk about the same thing? People want to define social media as Twitter, Facebook and YouTube. While this is a component of it,  it does not accurately portray the entire picture. The emphasis should be placed on the word “social,” which in reality means sharing. “The best small business use of social media is to create things that are worthy of being shared,”

Content, of course, is one of the best things that is worthy of being shared. It can come in different formats, ranging from information articles, video series and webinars to text-based content like eBooks, whitepapers and blog posts. If these content pieces provide your target audience with valuable information, people will be eager to share them further. Today the social way of sharing is by using the tools you are familiar with: Twitter, Facebook and YouTube.
Alot of businesses make a mistake by thinking of social media as a stand-alone thing, David notes. Companies focus too much on specific tools, profiles and features. If you think of Twitter and Facebook as ways to share irresistible offers, then social media becomes easy. If social means sharing, go and create something share-worthy!

Markets are really about having conversations.  Marketing is about telling a story to people who want to hear it. Social Marketing is about telling stories to communities that Know, Like, Trust (KLT) you.

Social Media Creates dialog and conversations that Engages your target audience Builds online communities That Know Like and Trust  and Builds Brands, Increases Web Presence

Social Media Provides SEO benefits that bring your website to the top of search engines. Social Media  helps converts prospects to customers, retains customers and attracts new ones